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Virtual Chapter Meeting - Topic: Using Design Thinking for Product Innovation; Speaker: Brian Sullivan

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Presentation Overview

Using Design Thinking for Product Innovation Design Thinking is a framework that you can use to help your customers and teams solve the right problem. With these methods and tools, you can transform products and services to help you with innovation. But, how does design thinking fit into product development, especially in lean/agile environments? In this session, Brian Sullivan will answer all your burning questions about design thinking, including:

- What is design thinking?

- Where does it fit into product development?

- What are ways you quickly show progress with design thinking?

- How are companies integrating design thinking into standard processes?

- What are some methods and tools to quickly show progress?

- How can you use design thinking with innovation projects? Customer engagements?


Enhance your ability to increase product value and the customer experience.

About Our Speaker


Brian founded the UX Certification program at Southern Methodist University, where students are taught design strategy, user research, UX design, and usability testing within one semester. The program was recognized by Values College. Plus, it was a finalist for a Tech Titans Award in 2017. The UX program has been instrumental in moving students from the campus to a career and helping working professionals move into new careers in management, strategy, user research, design, front-end development, and usability.

In addition, Brian is the President of the UX Dallas meetup, which has nearly 3,000 members. He sits on UNT Technical Communication Advisory Board and the XD Leadership Alliance. Plus, Brian helped launch World Usability Day for UXPA. He is an Executive Producer on the ProjectUX TV show that is a web-based series where UX experts help startups. Brian also supports World IA Day, Dallas Give Camp, and various hackathons each year.

Brian is an internationally recognized industry speaker. He is a Keynote Author on Slideshare, where his presentations are among the top 1% of content on the site. Brian’s presentations have been translated into 30 different languages. In 2013, his presentation called “Design Like DaVinci” was the #1 talk at SxSW. In 2015, Brian gave the #1 workshop at SxSW called “Pixel Perfect.” He is the author of “The Design Studio Method: Creative Problem Solving with UX Sketching” and is currently writing another book on user research and innovation. 


Member Type Regular
Chapter Members   $5
Non-Members   $5

Special Notes for the Virtual Meeting

  • Registration for this event ends on the Wednesday (1 day) prior to the event at 5:00 pm.  If you must register for this event after that time, contact Bonnie Crawford at profdev@fwpmi.org no later than 3:00 pm the day of the event to register.
  • The Zoom meeting link will be sent to you after registration closes at 5:00 pm on the Wednesday evening (1 day) prior to the event. If you have not received the link from "Bonnie Crawford" or "BBC" by Thursday morning at 10:00 am, look first in your Spam folder. If you cannot find the information there, contact Bonnie no later than 3:00 pm at profdev@fwpmi.org.  
  • Refunds will not be given if you are unable to access the meeting because you did not contact Bonnie Crawford prior to 3:00 pm on the day of the event.
Register to this event
Register to this event


Type of activity: Meeting

Date: July 16th, 2020

Hour: 7:00PM to 9:00PM

Number of PDUs: 1.0


Members: $5.00

Non members: $5.00


Virtual - Zoom