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Chapter Dinner Meeting - Topic: Using Design Thinking for Product Innovation; Speaker: Brian Sullivan

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Presentation Overview

Using Design Thinking for Product Innovation Design Thinking is a framework that you can use to help your customers and teams solve the right problem. With these methods and tools, you can transform products and services to help you with innovation. But, how does design thinking fit into product development, especially in lean/agile environments? In this session, Brian Sullivan will answer all your burning questions about design thinking, including:

- What is design thinking?

- Where does it fit into product development?

- What are ways you quickly show progress with design thinking?

- How are companies integrating design thinking into standard processes?

- What are some methods and tools to quickly show progress?

- How can you use design thinking with innovation projects? Customer engagements?


Enhance your ability to increase product value and the customer experience.

About Our Speaker


Brian founded the UX Certification program at Southern Methodist University, where students are taught design strategy, user research, UX design, and usability testing within one semester. The program was recognized by Values College. Plus, it was a finalist for a Tech Titans Award in 2017. The UX program has been instrumental in moving students from the campus to a career and helping working professionals move into new careers in management, strategy, user research, design, front-end development, and usability.

In addition, Brian is the President of the UX Dallas meetup, which has nearly 3,000 members. He sits on UNT Technical Communication Advisory Board and the XD Leadership Alliance. Plus, Brian helped launch World Usability Day for UXPA. He is an Executive Producer on the ProjectUX TV show that is a web-based series where UX experts help startups. Brian also supports World IA Day, Dallas Give Camp, and various hackathons each year.

Brian is an internationally recognized industry speaker. He is a Keynote Author on Slideshare, where his presentations are among the top 1% of content on the site. Brian’s presentations have been translated into 30 different languages. In 2013, his presentation called “Design Like DaVinci” was the #1 talk at SxSW. In 2015, Brian gave the #1 workshop at SxSW called “Pixel Perfect.” He is the author of “The Design Studio Method: Creative Problem Solving with UX Sketching” and is currently writing another book on user research and innovation. 


Pork tenderloin

Baked mac-n-cheese

Asparagus tossed in lemon basil butter

Garden salad

Chocolate cake


Member Type Early Bird* Regular
Chapter Members    $20   $35
Non-Members    $30   $45

* Early Bird discount for registration and online payment at least three days before event.

COVID-19 Safety Notice for July Dinner Meeting 

  • Texas Star will be serving a plated dinner instead of a buffet  
  • Servers will be wearing masks and gloves
  • There will be sanitation stations available as you enter the building
  • Tables will be placed 6 feet apart in the room
  • Attendees will be seated no more than 4 per table to ensure social distancing
  • Attendees are requested to bring their own masks and wear them until seated at the table
  • Six foot tape marks will be placed on the floor to space people at the registration table
  • Registration table will be 6 feet wide between attendee and finance team
  • Attendees are requested to pay online beforehand or pay at door with credit card only - No Cash
  • Meeting attendees are to social distance during the pre-dinner networking session
  • In person attendance is by choice and each person should assess their own individual safety concerns before making that decision.  As always, those preferring to attend virtually have that option for a modest $5. 

NOTE:  The July meeting is the annual member meeting that will cover the financial and operational review for the year.

Register to this event
Register to this event


Type of activity: Meeting

Date: July 16th, 2020

Hour: 6:00PM to 9:00PM

Early bird deadline:: 13 July 2020 to 12:00AM

Number of PDUs: 1.0


Early bird member: $20.00

Early bird non member: $30.00

Members: $35.00

Non members: $45.00


Texas Star Conference Center

[Click here for Map and Directions]